Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: Sophisticated investors, who have witnessed. You decide to conduct a market analysis for your business. Investors sometimes prefer comparable analysis of Xiaomi Corp to its intrinsic valuation because they are able to contrast its competitors on a relative basis. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. Constant optimization of products through eco-chain. What is a competitor analysis? Ross, J. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. world's first smartphone with 6GB of RAM. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. Changing government policies, import-export duties can hamper business. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. HTC 7. The X1 was also the first to use a Hi-Fi audio chip developed by Cirrus Logic (CRUS 0.45%) for clearer audio. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. 4. Xiaomi had a 17% share of. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. ET A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. The threats for any business can be factors which can negatively impact its business. can be threats. There are several brands in the market which are competing for the same set of customers. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN To make the world smarter, happier, and richer. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. Brand value estimated at USD 100 billion [1] Weaknesses 1. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. can be threats. View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Partnerships with telecom companies can help the brand grow, 3. 2. Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. Low profit margin 2. Designing great products at a reasonable price. We also use third-party cookies that help us analyze and understand how you use this website. The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. Competitors. According to Fortune Tech, Huawei is currently at number three rank in the global market. Quizzes test your expertise in business and Skill tests evaluate your management traits. The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). But opting out of some of these cookies may have an effect on your browsing experience. This category only includes cookies that ensures basic functionalities and security features of the website. . The content on MBA Skool has been created for educational & academic purpose only. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. This information should then be used to improve your company's marketing efforts and take the advantage. This helps it in reaching out to more and more customers. Let us start the Xiaomi Redmi SWOT Analysis: For Xiaomi Redmi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. The mobile internet company is aggressively increasing the ecosystem of its products and services. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. Tony Chen founded Oppo in 2001. Samsung Group has a huge product line i.e. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. Upgrade to remove this ad. Huawei (including Honor) has a worldwide market share of 8.56 %. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Top 10 xiaomi.com Competitors The Top 10 Sites Like xiaomi.com in September 2022 are ranked by their affinity to xiaomi.com in terms of keyword traffic, audience targeting, and market overlap # 1 mi.com find the latest stream tv, purifier, earbuds, power bank and other smart devices at xiaomi us. Lava 4. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. The customer profiles must have some observable differences. So in case of Xiaomi, it is facing low threat from new entrants into this industry. Efficient leadership by Lei Jun 2. Motorola Moto 2. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. 2. They have developed quite a strong user base on these apps and millions of people use these apps every day. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. This Super AMOLED display has a max refresh rate of 90Hz. Micromax. Xiaomi, by comparison, still generates about 90% of its sales from China. Keywords: Xiaomi, Company Analysis, Business Model, Smartphone. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. Apple has a worldwide market share of 22.35%. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. 03925319, Artificial Intelligence: Leading Technology Companies, Cybersecurity: Leading Technology Companies, Electric Vehicles: Leading Technology Companies, Strategic Alliances Announced in Last 12 Months, Special Purpose Acquisition Corps. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. Image source: Vivo. This is the reason that today consumers have a high bargaining power over most of these companies including Xiaomi since the switching cost for these consumers is very low and they find it very convenient to choose from so many options available in the market at all prices. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Sun, L. (1970, January 1). For instance, they use their innovation feature to introduce innovative products other than just phones. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Company Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. Sony 11. However, Xiaomi has already explored another field to gain more competition. Retrieved July 16, 2017, from https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | Powered by WordPress. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. Samsung 9. These cookies do not store any personal information. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. Necessary cookies are absolutely essential for the website to function properly. Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. Impressive growth rate 3. Xiaomi is one of the biggest high tech companies of China. It has been reviewed & published by the MBA Skool Team. 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